Perspectives on digital id

Be it between people, be it between people and companies — to happen successfully: for users to be willing to share data, for organizations to use that data, so that the bureaucracy can be reduced and everything happen with more fluidity and dynamism. With all this, more complex and interesting relationships for both sides can be created.

At World Identity, we believe that digital identity is driven by what shapes digital interactions: trust, agility, security, and user-centrism. In order for this to effectively become a reality, the development of digital identity solutions has an important role to play.

That’s why we propose a digital identity model that has transparency, trust, and inclusion as its basis. We believe digital identity solutions must always:

  • put the individual at the center of all interactions;
  • be built on a well-defined and clear structure;
  • be a part of a broader digital identity system;
  • act collaboratively within its ecosystem;
  • deliver the greatest possible value to the user and all parties involved.

And how do digital interactions happen in this new concept of identity? They should focus on privacy and security, based on intelligence and effectiveness. Such interactions, then, are only possible when there is an understanding that the user must be at the center of them; with a digital identity, individuals can control and choose the interactions they want to have with companies and institutions.

How to build a digital identity?

It is not possible to build a digital identity in our proposed model without the explicit understanding, trust and engagement of the user. Therefore, the implementation of the concepts of Privacy by Design and Privacy by Default, for example, becomes essential.

Following Privacy by Design, the concern with data security must be present from the first step in the development of the solution. It cannot be seen as an afterthought, as a complement, as an additional resource; it is something fundamental without which the solution cannot work. The privacy of personal data must not come after the requirements of technology or functionality, but must be truly intrinsic to the product.

In the meantime, in understanding Privacy by default, you must configure the settings that best preserve users' privacy by default. If they choose to share a larger volume of data than is strictly fundamental, they have the option to change it - all with clarity and transparency, so that people can clearly understand what they are modifying and agreeing to.

In addition, the digital identity must be simple, intelligent and secure:

  • simple in the way it allows the user to have an easy and dynamic interaction;
  • smart in how it uses the least amount of data possible to enable digital interactions;
  • and secure because it preserves, stores and treats personal data, always keeping the user in control of their information.

We are working to make this goal a reality. Do you also want to be part of this worldwide change? So it is essential to implement the most innovative measures of security and privacy of personal data in the treatment of information. Thus, it is possible to build solid digital relationships based on trust, while also ensuring compliance with personal data protection legislation.

At World Identity, we believe that digital identity solutions affect us all - people and companies - and are a fundamental part of the future we are traveling to. You are invited and welcome to walk beside us. Take the first step by clicking the button below and sharing your ideas, concerns, challenges and any other thoughts on digital identity with us.